Launching a new and unique brand
Started in early 2014, the owner combined his passion and skill sets together to create a
place that produces movie memorabilia by hand. Based in a small and customised
production line in Singapore, the company handcrafts various light saber model. If
customers would like a particular design, they can liaise with the company to hand make
a unique one off item. With followings from all over the globe, the company ships out its
highly customised and durable goods on to its customers. As a fledgling company, the
company needed a brand position, an identity and a brand strategy that would enable
itself to standout in this niche market. The company’s unique position, identity and
strategy were needed to outlast its competition. They needed the tools to move ahead
from a brand perspective.
Trendy and Forward looking
We worked very closely with the client in crafting the brand strategy and story that best
represent them. The decided strategy was forward looking to enable them to stand out in
the current market landscape. A new logo, templates, as well as guidelines to dictate the
messaging, tone of voice , values and identity were also devised to bring their brand.